The Vollrath Co. has named Fred Fritchen as its director of national accounts, a position in which he will lead the manufacturer's strategic sales team and oversee its national account strategy.
Vollrath said Fritchen brings extensive experience in the foodservice industry. His background also includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the role, the company said, his focus will be on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
"Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships," Larry Deutsch, senior director of sales, said in the release. "His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth."
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live in September.