Mace Construct will be renamed Forco at the start of next year, the contractor has said, completing a separation from Mace Consult that took effect in March.
The two businesses became separate entities in March under an agreement that left the Mace brand with the consultancy. The contracting arm will keep trading as Mace Construct until the new year, when it takes on the Forco name and sets out a new corporate strategy alongside productivity targets running through to 2030.
A name chosen for clarity
The company described the new name as short, impactful and easy to pronounce, a rationale focused on how the name reads and sounds rather than on any change to the services the business offers.
Mark Reynolds, Executive Chair, said the contractor had spent 35 years raising standards and helping to drive the industry forward. He said the new name represents a commitment to being the UK's most forward-thinking contractor, and its most productive by 2030.
Reynolds added that the culture, values and people behind the business would not change with the brand. Clients, he said, can expect the same teams, the same commitment to delivery and the same drive to create places and infrastructure that last.
No further detail was given on what the new corporate strategy will contain beyond the productivity targets, or on how progress against them will be measured. The rebrand covers the contracting business only; Mace Consult retains the Mace name.