John Jones steps down as Bira president as Karen Forret succeeds him

The Philip Morris & Son managing partner completes two years leading the independent retailers association, with Wilkies' Karen Forret taking over at its AGM.

John Jones, managing partner of Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing his two-year term. Karen Forret, managing director and owner of the Scottish independent multiple retailer Wilkies, succeeded him at Bira's annual general meeting this month.

Bira works with more than 6,000 independent retailers across the UK. Jones said serving as president had been a huge honour, and described the past two years as challenging for independent retailers, highlighting the association's role in helping them achieve collectively what they cannot do individually.

He identified the launch of the Bira Forum, which gives members a space to discuss issues, share challenges and access advice, as his proudest achievement in the role.

Despite the pressures facing the sector, Jones said he remained optimistic about the future of the high street, arguing that people value the sense of place and community it provides, along with the knowledge and service an independent retailer offers. He added that genuine business rates reform and an overhaul of planning rules were needed to help the high street thrive.

Adaptation was another theme he stressed. Jones noted that Philip Morris & Son is 180 years old, yet the business as it stands now in no way resembles the business it was originally, and said evolving is the key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.

SB

Sigrid Bakken

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