Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool designed to deliver fast drying performance in a lightweight, travel-friendly form. The product builds on Dreame’s earlier Pocket hair dryer and combines high-speed airflow, intelligent temperature control and a foldable body.
Specifications and design
Dreame says the Pocket Cake uses a 110,000 rpm brushless motor that can generate airflow speeds of up to 70 metres per second, a combination intended to reduce drying times despite the dryer’s small size. An NTC temperature-control system monitors temperature 500 times per second and automatically adjusts heat output, with the aim of maintaining a consistent drying temperature and limiting excessive heat exposure.
The dryer is specified with 350 million negative ions per cubic centimetre, a feature designed to help minimise static, reduce flyaways and leave hair looking smoother after styling. Its 180-degree foldable design allows it to collapse into a phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V, which Dreame presents as suitable for luggage, handbags or bathroom drawers.
Pocket Cake is offered in four macaron-inspired finishes: Lemon Parfait in bright yellow, Peach Mochi in soft peach-pink, Grape Mousse in soft lavender and Tiramisu in a warm brown tone.
Australian availability and positioning
Patrick Wang, business director for Australia and New Zealand at Dreame Technology, said Australians were increasingly looking for products that fit busy lifestyles without compromising performance. He described the Pocket Cake as delivering professional-level drying performance in a compact design suited to everyday styling, travel and use on the go, and said the launch underscored Dreame’s push into beauty and personal care.
The Pocket Cake is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November, with a recommended retail price of $299. The package includes a styling nozzle and a storage bag.